Phygital NFTs are a growing trend among top brands that bring a physical aspect to their digital product, creating more value in the luxury market but not just luxury. They function by fusing the physical and digital worlds together. A digital asset called the NFT itself lives on a decentralized ledger such as the Ethereum blockchain, Solana network, Binance, and so on. The virtual token will have all the data on the asset it stands for on the immutable ledger.
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